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    Research Analyst

    Danika — Research Analyst

    Online

    M

    Show me Q4 revenue vs last year.

    Agent

    Q4 revenue hit $2.4M — up 18.2% YoY. Organic search drove 42% of total revenue with the highest conversion rate at 4.12%.

    Ask anything...

    Compliance Check Complete

    All outputs passed PII & brand review

    Performance Overview

    Revenue

    $2.4M

    +18.2%

    Users

    84,291

    +12.4%

    Conversion

    3.82%

    +0.24%

    AOV

    $127

    -2.1%
    Arthritis SocietyTSXeQuoOMASunwingUnited WayBook DepotLumeMedtronicMedavieBruce PowerAlterna SavingsCMA
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    Research Analyst

    Danika — Research Analyst

    Connected to 9 data sources

    M

    Show me a full performance dashboard for 2025.

    Agent

    Here's your 2025 performance overview. Revenue is up 18.2% YoY to $2.4M, with 84K active users (+12.4%). Organic traffic leads at 42%. One watch item: average order value dipped 2.1%.

    M

    What's driving the AOV decline?

    Agent

    Two factors: (1) Higher volume of starter-tier signups in Q3–Q4, and (2) a 15% increase in discount code usage from the summer campaign. Premium tier AOV actually rose 4.3%.

    Total Revenue

    +18.2% YoY
    JanJunDec
    M

    Break down the top channels by revenue contribution.

    Agent

    Organic Search leads at $1.01M (42%), followed by Paid Ads at $672K (28%), Social at $432K (18%), and Referral at $288K (12%). Organic also has the highest conversion rate at 4.12%.

    Report ready — view the Annual Performance Report in the dashboard panel →

    Ask anything about your data...

    2025 Performance Dashboard

    Last updated: 2m ago

    Total Revenue

    $2.4M

    +18.2%

    Active Users

    84,291

    +12.4%

    Conversion Rate

    3.82%

    +0.24%

    Avg. Order Value

    $127

    -2.1%

    Total Revenue

    2024 2023
    JanMarMayJulSepNov

    Revenue by Channel

    Direct Sales
    42%
    Partner
    28%
    Online
    20%
    Other
    10%

    Key Insights

    • Organic search drove 42% of total revenue — the strongest channel by both volume and conversion rate.
    • Q3–Q4 saw a 15% spike in discount code usage, pulling AOV down despite higher transaction volume.
    • Premium tier AOV actually rose 4.3%, suggesting the dip is concentrated in starter-tier signups.

    Top Accounts

    Q4 2024
    AccountRevenueGrowthStatus
    Meridian Corp$482K+24%Active
    Atlas Industries$341K+18%Active
    Vertex Solutions$298K+31%New
    Pinnacle Group$215K-3%At Risk
    Summit Digital$189K+12%Active
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